Friday, August 19, 2005

Marketing

Have you noticed the marketing strategies of companies in our society today? For example, when you go to the grocery store, the kid cereals (e.g. Lucky Charms, Fruit Loops, etc.) are located near the eye level of a child where as the health-freak, bran, high-fiber cereals are located on higher shelves in order to match adult eye levels.

Some strategies are even blatant. Take the Sprite commercial for example. Who do you think their target audience is? A middle class 40 year old white male? Probably...if they used the phrase "Please show the audience my motto" instead of "Show 'em my motto!!!" [in a relatively high pitched voice].

A good friend of mine pointed me to a great picture on line. This is what would happen if Microsoft followed Sprite's marketing strategy. Enjoy.


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